2012 Presidential Election & The Power of Social Media

"I can't WAIT for this election to be over!"  

Most of us have either said this recently, or know someone who has.  Part of the reason for this sense of "election overload" during this election season is the prevalent role social media has played in the public discourse surrounding the hot-button issues, and around the process itself.  It doesn't begin and end with users posting opinions and viewpoint, either.  This election has seen folks providing real-time commentary on the highly publicized debates on social media sites like Facebook & Twitter.  As a result, users of these sites are constantly exposed to political messages and dialogs from friends & acquaintences, regardless of the time of day, or day of the week.
 
Even with social media taking root and playing such a huge part in the 2008 election, with Barack Obama being dubbed the "first internet president," this election year is proving to be like no other in terms of the prevalence and role of social media.  More folks are getting engaged, and the dialog has been expanded with the broad reach of social media.
 

This level of engagement is just one example of the power and reach of social media, and of the type of reach and power it can have.
 
What does this means for your small business?  Simply put, it means that with a solid plan of action, and a consistent approach to posting engaging content, you can help drive visibility and traffic in a way that you never thought possible. 
 
If you would like to harness the power of social media for your small business, but don't know where to start, or need help in developing and executing a successful social strategy that works for your business, contact us today.
 
We offer both managed and unmanaged social media packages that can help jump-start your business in the social realm.  Let us find a solution that is right for you.