Facebook Vanity URLs: Enhance and Protect Your Brand

If you have a Facebook page for your business (which you should), you should also be taking advantage of the feature that lets you create your own dedicated URL to allow users to easily locate your page and identify your brand.
 
By default, the URL (the page address that is located in the address bar at the top of your screen) on your Facebook page looks like this:
 
http://www.facebook.com/pages/the-long-name-you-chose/the-id-facebook-ga...
 
This address isn't very user friendly if someone was to try to type it out, or if you were wanting to promote your page online, in print, on business cards, etc.
 
Luckily, Facebook gives you the option of choosing a "vanity URL."  This vanity URL allows you to modify the address for your page so it is easily accessed, and identifiable to visitors.  It also allows you the upper-hand in protecting your name and brand within Facebook by keeping others from creating a page with the same name.  It adds a sense of legitimacy to your social presence.
 
A vanity URL looks like this: 
 
http://www.facebook.com/YourBusinessName
 
That's a lot easier to read, and type in, isn't it?
 
Here are some requirements and restrictions when choosing a vanity URL for your business page:

  • You must be an admin of the page you wish to change
  • You should think very carefully about the name you choose, because once it is set, it cannot be changed.
  • Create a name that is is close as possible to your actual business name as possible (PizzaHut, RedBull, etc.)
  • If you own the rights to a given name, make it your username so that others cannot obtain it.  Protect your brand!
  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).
  • Usernames ARE case sensitive!  You don't have to type the right combination of upper-case & lower-case to access a page, but it will display in the browser bar the way you set it up (e.g., 'http://www.facebook.com/PizzaHut' vs. 'http://www.facebook.com/pizzahut').
  • Choose a username you will be happy with in the long term. Usernames are not transferable, and you cannot change them.
  • Your username must adhere to Facebook's Statement of Rights and Responsibilities.

To select a vanity URL (username), go here:  http://www.facebook.com/username
 
Simply select the name of the page you want to modify (if you have more than one), and then check the availability of the user name you would like.  REMEMBER:  You won't be able to change it repeatedly once it is set, so be sure to give it some thought and type it in correctly - i.e. exactly the way you would like it displayed in the address bar when someone visits your page.
 
Other social media outlets like Twitter also allow vanity URLs, so be sure to use them whenever and wherever possible to help enhance your social media efforts, and protect your brand.
 
Please contact us if you would like more information on our various social media services, including managed and unmanaged social media packages for small business.  We'd be happy to answer any questions you might have.
 
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